Friday, April 2, 2010

THE WING IS BACK!

SUBARU DEBUTS NEW 4-DOOR IMPREZA® WRX® STI® MODEL FOR 2011

* First Time Subaru Performance Flagship Offered in Two Body Styles
* New WRX STI Four-Door with Wide-Body Design
* Retuned Suspension for Even Sharper Handling

NEW YORK, April 1, 2010 – Subaru of America today introduced a new 4-door version of its Impreza WRX STI performance flagship model. This will be the first time that the WRX STI has been offered in two body styles (5-door and 4-door). In addition to the new styling, the 2011 WRX STI features significantly revised suspension tuning and lighter 18-inch wheels for even sharper handling.

The WRX STI has been a recipient of continuous improvement since its introduction. Most recently, the 2010 WRX STI Special Edition previewed some of the suspension enhancements now migrated to the 2011 WRX STI. Thorough and painstakingly detailed chassis development, including testing on Germany’s famed Nurburgring racetrack, has resulted in the best-handling Impreza WRX STI models Subaru has ever offered.

“The continuous evolution and development of the WRX STI is driven by the strong, loyal and vocal support from thousands of enthusiastic owners of this exciting high-performance vehicle,” said Tom Doll, executive vice president and COO of Subaru of America, Inc. “The 2011 4-door WRX STI will expand the appeal of this iconic performance model to a wider range of driving enthusiasts.”

New Designs for 2011
In front, the 2011 WRX STI models feature sharpened bumper corners and wider, blacked-out fog lamp nacelles to accentuate the “wide and low” profile. A jutting lip spoiler with three-dimensional detailing emphasizes the cars’ sporty intent. The newly designed front grille with black base and blacked-out Subaru wing highlights the headlights’ shape to give the entire front end a more powerful appearance, accentuated by larger grille and bumper intake openings.

For the 4-door models, newly designed wider rear fenders are stretched out on the side beyond the tail lamps, accentuating a look of power and stability. The new design details contribute to an improved drag coefficient.

New Chassis Tuning for 2011
The Subaru WRX STI was already a highly optimized performance machine. Specific chassis tuning. Aluminum front lower L-arms reduce unsprung vehicle weight. Major chassis tuning changes include a lowered ride height and new pillow-ball bushings in front and stiffer bushings for the rear subframe that supports the double-wishbone suspension – these improve camber and toe stiffness.

Both the front and rear suspension systems employ higher-rate springs and thicker front and rear stabilizer bars than the 2010 model: 21 mm vs. 20 mm in front and 19 mm vs. 18 mm in rear. Spring rates have increased by 15.6 percent in front and 53 percent in the rear.

New standard 18-inch aluminum wheels feature high-luster paint and weigh 17.6 lbs. less than the previous standard wheels. The optional 18 x 8.5-in. BBS® forged aluminum-alloy wheels, which further reduce unsprung vehicle weight, are highlighted by silver high-luster paint for 2011.

Exclusive to the WRX STI, the Brembo Performance Brake System uses ventilated 4-wheel Super Sport anti-lock (ABS) disc brakes with Electronic Brake-force Distribution (EBD). Super Sport ABS can control the braking forces at each rear wheel independently, which optimizes braking ability during hard cornering to help reduce understeer.

The Ultimate Performance Subaru
The 2011 WRX STI continues as the ultimate-performance Subaru with its high-boost 305-hp turbocharged/intercooled 4-cyl. Boxer engine and 6-speed manual transmission. The STI also features Multi-Mode Driver Controlled Center Differential (DCCD) version of Symmetrical All-Wheel Drive with three “Auto” modes, as well as a manual mode with six driver-selectable differential locking settings.

The WRX STI is equipped with advanced dynamic control systems, as well: the Multi-Mode Vehicle Dynamics Control (VDC) stability and traction control system is standard and features a track performance-optimized mode; Subaru Intelligent Drive (SI-DRIVE) technology allows the driver to tailor the car’s driving characteristics by choosing from among three selectable modes – “Intelligent,” “Sport” and “Sport Sharp” – using a rotary dial on the center console.

The 2011 Impreza WRX STI models arrive in Subaru dealerships late this summer.

Sporty, Spacious and Versatile Interior
New for 2011, the WRX STI interior is finished in black and silver to highlight its sporty design. Trim panels, the steering wheel air bag cover and steering wheel switches are now dark cast metallic.

The standard tilt and telescopic steering wheel is a three-spoke, leather-wrapped design embossed with the STI logo and features control switches for Bluetooth® hands-free phone function. A new AM/FM stereo with single-disc CD player features Bluetooth audio streaming and hands-free calling, iPod control capability, a USB port, 3.5mm aux. input jack and XM/SIRIUS satellite radio (subscription is extra). An available navigation system integrates a vehicle information center and Bluetooth hands-free calling.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.


Monday, March 8, 2010

Dealer Website Video Enhancements

Dealership websites are becoming more sophisticated as times move forward. Splashy front pages, easier navigation and call to actions are becoming more prominent.

The inventory pages are far and away the most highly trafficked pages of a dealer’s website. New car inventory has seen some modest changes over the years, but the greatest transformation has been in the used car inventory pages.

Dealer.com has been a leader in dealer website for some time. They have been very innovative both on and off page with their website and optimization development. Their implementation of video and character generation blend has made for a very dynamic video presentation for used car inventories.

Take a look at the following example for Used Cars Cincinnati. You can drill down to any particular used car and see the video. It is crisp and exacting in its presentation.

The video explosion for used car pages is the latest addition to a multi-level effort by dealer website vendors to gain additional page views and time on site.

It will be interesting to see what is next in the pipeline for these used car pages.

Elite Search Engine Marketing blogs for Subaru Cincinnati.


Thursday, February 18, 2010

Subaru Outback Named a Top 10 Family Car for 2010 by Kelley Blue Book’s kbb.com







FOR IMMEDIATE RELEASE

Cherry Hill, N.J., February 16, 2010 – Subaru of America, Inc. today announced that the 2010 Outback was named a 2010 Top 10 Family Car by Kelley Blue Book’s kbb.com.

Kelley Blue Book, www.kbb.com, is the leading provider of new car and used car information. In the list, the kbb.com editors recommend what they feel are the very best of the best vehicles for families this year, highlighting specific important attributes for each car and detailing why it made the Top 10 for 2010.

“We are proud to have the 2010 Subaru Outback receive this recognition from Kelley Blue Book’s editors,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. “The newly redesigned Outback has been breaking sales records since it was launched and deserves this recognition as a safe, dependable vehicle for value-minded families.”

“The Subaru Outback is a sport wagon with a crossover complex, combining some of the best elements of both. And the all-new 2010 Outback is the longest, widest, most family-friendly yet,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com. “Combined with 8.7 inches of ground clearance and Symmetrical All-Wheel Drive, this rugged wagon can make it to grandma’s house in even the toughest conditions.”

For more information about the 2010 Top 10 Family Cars from Kelley Blue Book’s kbb.com, visit www.kbb.com/Top10FamilyCars.

About Kelley Blue Book (www.kbb.com)
Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company's top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. – 2009 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kelley Blue Book's kbb.com also is a W3 Gold Award winner, sanctioned by the International Academy of Visual Arts. Kbb.com is a leading provider of new car prices, used car Blue Book Values, car reviews, new cars for sale, used cars for sale, and car dealer locations.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

This blog was posted by a Cincinnati Subaru Dealer with permission from Beechmont Subaru.