Monday, March 8, 2010

Dealer Website Video Enhancements

Dealership websites are becoming more sophisticated as times move forward. Splashy front pages, easier navigation and call to actions are becoming more prominent.

The inventory pages are far and away the most highly trafficked pages of a dealer’s website. New car inventory has seen some modest changes over the years, but the greatest transformation has been in the used car inventory pages.

Dealer.com has been a leader in dealer website for some time. They have been very innovative both on and off page with their website and optimization development. Their implementation of video and character generation blend has made for a very dynamic video presentation for used car inventories.

Take a look at the following example for Used Cars Cincinnati. You can drill down to any particular used car and see the video. It is crisp and exacting in its presentation.

The video explosion for used car pages is the latest addition to a multi-level effort by dealer website vendors to gain additional page views and time on site.

It will be interesting to see what is next in the pipeline for these used car pages.

Elite Search Engine Marketing blogs for Subaru Cincinnati.


1 comment:

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